ChatGPT Ads and Google Ads both reach buyers, but differently. Google Ads bids on keywords and is mature but saturated; ChatGPT Ads uses plain-language context hints, places a card below AI answers, supports ZIP targeting, and costs about $3–5 per click with far less competition today. Contractors should run both — Google for proven volume, ChatGPT for the early-mover edge.
Own the ChatGPT Answer — WhatsApp (954) 296-4896. Monthly retainer, month-to-month.
Google makes you bid on "ac repair miami." ChatGPT lets you describe the moment instead.
The new channel has less competition per impression today — that is the early-mover edge.
Not better — different. Google is proven and high-volume but competitive. ChatGPT is new with less competition per impression and high-intent placement. Run both.
Targeting uses plain-language "context hints" describing the conversation, not exact-match keywords. Google uses match-type keywords; ChatGPT uses context hints describing the conversation.
Early ChatGPT CPCs are attractive because competition is thin. OpenAI recommends a starting max bid of $3–5 per click on the Clicks objective.
Get the verified ChatGPT Ads account, ZIP-targeted campaigns, conversion tracking, and GEO so your business is the one ChatGPT names — and the one running the sponsored card beneath the answer. Managed monthly by FAME.