ChatGPT Ads let South Florida home-service contractors place a sponsored card beneath ChatGPT answers, targeted by ZIP code with a $3–5 cost-per-click and no minimum spend. FAME sets up the verified account, writes context-hint targeting around your highest-margin jobs, and wires conversion tracking so you own the AI answer before competitors notice.
Own the ChatGPT Answer — WhatsApp (954) 296-4896. Monthly retainer, month-to-month.
Your customers are already asking ChatGPT "who is the best roofer near me" and "should I repair or replace my AC." Right now most of your competitors are not on that surface. ChatGPT Ads is the first time a local contractor can buy placement directly inside that conversation.
Until late May 2026 the platform only offered country-level targeting, which made it useless for a single-market business. That changed days before this page was built.
Ads are paid cards shown below a relevant ChatGPT answer, separate from the answer itself. You do not bid on keywords — you write plain-language context hints describing the conversations where you want to appear.
The account structure mirrors Google Ads: Campaign (objective, budget, ZIP targeting) → Ad Group (theme + context hints) → Ad (headline, description, image, landing page). For lead generation we use the Clicks objective and CPC bidding.
We build campaigns for the six South Florida trades where a single booked job pays for months of ad spend: roofing, HVAC, plumbing, electrical, garage door, and fire/water/mold restoration. Each vertical gets context hints written around its highest-margin emergency job.
Running a sponsored card is half the play. The other half is GEO — Generative Engine Optimization — which earns your business a mention inside the answer ChatGPT writes. The two surfaces are separate, and you can own both.
We lead with the truth most agencies hide. Conversion tracking is directional in the first 30 days: a pixel and Conversions API exist, but no CallRail/ServiceTitan booked-job attribution yet. We instrument phone-click, form-submit and chat-open events through Google Tag Manager and UTM-tag every ad URL, so the first 30 days are a measured, directional test — not phantom ROAS.
ChatGPT Ads are sponsored cards that appear below a ChatGPT answer, matched to the live conversation topic and clearly labeled "Sponsored." Ads appear only to logged-in adults on the Free and Go ($8/mo) ChatGPT tiers, below the answer, labeled "Sponsored." OpenAI states ads do not influence ChatGPT's answers — paid placement runs on a separate system.
Yes. OpenAI opened a free self-serve Ads Manager at ads.openai.com in May 2026. The earlier $50,000 minimum spend was removed, so a contractor can test for a few hundred dollars. The Ads Manager now supports state, DMA, and ZIP-code geo-targeting — sharper than Google Ads default city radius. "Local services" is an explicitly eligible category, which covers roofing, HVAC, plumbing, electrical, garage door and restoration.
OpenAI recommends a starting max bid of $3–5 per click on the Clicks objective. You set daily and lifetime budgets per campaign, so a contractor can start with a few hundred dollars per week. See our ChatGPT Ads cost guide for the full breakdown.
Both, and we sell both. Paid is the sponsored card below the answer. Organic (GEO) is getting your business named inside the answer itself. A contractor who does both owns the entire AI answer.
A monthly management retainer: campaign optimization, context-hint iteration, reporting and conversion-tracking maintenance. We can bundle GEO into an "Own the ChatGPT Answer" package. Month-to-month, no long lock-ins.
Get the verified ChatGPT Ads account, ZIP-targeted campaigns, conversion tracking, and GEO so your business is the one ChatGPT names — and the one running the sponsored card beneath the answer. Managed monthly by FAME.