ChatGPT Ads cost about $3–5 per click in 2026, with no minimum spend and budgets you set per campaign. OpenAI charges only when someone clicks (Clicks objective) or per thousand impressions (Reach objective, ~$60 CPM default). A local contractor can run a real test for a few hundred dollars a week on their own ads.openai.com account.
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ChatGPT Ads bill two ways: per click or per thousand impressions.
The CPM model defaults to a $60 max bid and is adjustable. For contractors chasing leads, clicks beat impressions.
You set daily and lifetime budgets per campaign and control pacing, so spend never runs away.
Some blogs still cite a $60 CPM flat rate, a $200,000 minimum, or "managed through Microsoft Advertising." That describes the early February pilot and is no longer accurate — trust OpenAI's own May 2026 docs.
OpenAI recommends a starting max bid of $3–5 per click on the Clicks objective. The earlier $50,000 minimum spend was removed, so a contractor can test for a few hundred dollars.
No. The earlier $50,000 minimum spend was removed, so a contractor can test for a few hundred dollars. Daily and lifetime budgets are set per campaign, for example $50/day.
Use CPC (Clicks objective) for lead generation so you only pay when a homeowner clicks through.
Get the verified ChatGPT Ads account, ZIP-targeted campaigns, conversion tracking, and GEO so your business is the one ChatGPT names — and the one running the sponsored card beneath the answer. Managed monthly by FAME.