Context Hints, Not Keywords: How ChatGPT Ad Targeting Works
ChatGPT Ads do not use match-type keywords. You write plain-language context hints describing the conversations where your ad should appear. Here is how contractors should write them — and target ZIPs.
Published 2026-05-29 · Florida AI Marketing Experts
This is the biggest mental-model shift from Google Ads.
Fact: Targeting uses plain-language "context hints" describing the conversation, not exact-match keywords.
Instead of bidding on "ac repair tampa," you describe the conversation: a homeowner with a broken AC comparing repair vs replacement.
Pair hints with ZIP targeting
Fact: The Ads Manager now supports state, DMA, and ZIP-code geo-targeting — sharper than Google Ads default city radius.
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