Free Calculator · Know Your Numbers

Lead Value Calculator

The real dollar value of one qualified lead — accounting for close rate, repeat work, and referrals. Stop guessing what you can pay for leads.

Your Numbers

$

Your typical booked deal.

%

Most Florida businesses sit at 25-50%.

x

Repeat work + referrals. 1.5x-3x is typical.

True Value of One Qualified Lead

$2,205

Includes repeat work and referral multiplier.

Immediate Revenue Value

$1,225

Deal value × close rate — first deal only.

Max You Should Pay Per Lead

$735

Keeps you at a healthy 3:1 return.

Predictable lead flow

Starter Retainer · $2,500/mo

One team owns ads + SEO + voice + attribution. Single-pillar focus.

Start Retainer

Why most Florida businesses under-price their own leads

Ask ten business owners what a lead is worth and you will get ten wild guesses. That is the entire problem. If you do not know your lead value, you cannot make rational decisions about marketing spend, and you default to whatever a lead vendor charges — which is designed to extract your margin, not protect it.

True lead value is three multipliers deep: deal value × close rate × lifetime multiplier. A $3,500 deal at a 35% close rate and 1.8x lifetime gives a true lead value of $2,205. That single number changes how you run the business. You can pay $50 per lead with confidence. You can hire full-time demand generation. You can walk away from any vendor charging more than $700.

FAME's T10 Starter Retainer is built around this math. We feed your pipeline with integrated SEO, paid media, generative visibility, and booking automation that produces leads at a predictable cost below 20% of their true value — which is how you compound instead of treading water.

Frequently Asked Questions

A qualified lead has a real problem in your service area, has budget, and has given you enough info to quote or book. A web form fill with a working phone number, service, and ZIP code is qualified. A random email with no context is not.

Stop guessing, start compounding

Get leads below 20% of their true value

FAME T10 Starter Retainer — SEO, ads, voice AI, attribution. $2,500/mo, month-to-month.

Start Retainer · $2,500/mo Scale Up · Growth $5,000/mo

Get the detailed PDF report

We'll email you a breakdown of the math, plus the 3 moves FAME would make to capture this revenue.

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